Website Maintenance

Website Maintenance tips

People are usually a little lost when it comes to sitting down and actually figuring out what to do for their website/blog on a day-to-day basis. Think of it like like servicing your car or getting regular checkups with your GP...  
If you happen to get stuck, here are few things  you can do day-to-day that will help the results of your website

1. Write Relevant Content. Regularly if possible.

With all the updates Google are doing there is one main focus, relevant content. Therefore, to be found on Google you need to be producing relevant content regularly and consistently. This aids both Google and the visitors who read your website and to extract as much information as possible.

2. Get Customer Feedback.

Approach some customers and ask them for constructive feedback on your website. Ask specific questions:

• Was it easy to find our contact details?
• Could you easily subscribe to our newsletter?
• Was it appealing to look at?

These questions should reflect the goals of your website. If you want people to subscribe to our newsletter, it needs to be ridiculously easy for your visitors to subscribe to your newsletter and not have to click a dozen buttons and fill out a handful of forms.

3. Blog

Blogging is a great tool to get regular, relevant content up on your website. It also encourages your visitors to offer feedback on your blog post. Especially if you have asked them for feedback and your blog answers some of their concerns.

4. Sourcing/Taking Appropriate Images.

It is far more beneficial to your website/blog to use your own images. Imagine if you saw one of the photos that are on your website, on a competitor’s website. You both bought it legally so you both have the right to display it on your website. Sourcing or taking your own images removes this situation entirely.

5. Navigation

If your website is difficult to navigate, your visitors won’t end up where you want them to go [or where they are wanting to go]. Your website navigation, especially to your key pages, needs to be easy to follow - you should be able to get there in as few clicks as possible. Your contact us form should always be no more than two clicks away from any page.

6 Create a Page For Each New Product or Service

This is by far the most obvious thing you can do to your website on a day-to-day basis. Whenever you get a new stock item or start a new service there has to be a page for it on your website. Take advantage of its recency and put a button on the home page saying “New Product”. This will draw traffic to that product as well as generate interest about it.

7. Identify Where Your Target Market Is Online.

Your target market has to be realistic and also specific. Now find out where they are online.

• Are they on social media? If so, which one?
• What forums do the visit?
• What blog are they subscribed to?

All these things help you generate relations with your target market and this also gives you an opportunity to present your business as an expert.

8. Know Your Analytics

What is the point of doing all this work if you can’t measure if it worked or not. You need to get familiar with your websites analytics. You don’t need to become some analytics nerd but understand the fundamental areas to which you, as a business owner, need to pay attention to.

This could be things such as conversion rates, bounce rates, landing pages and exit pages.


These tips were sourced here

Common Computer Abbreviations

Abbreviations

There are literally thousands of computer abbreviations out there....  Some for texting you know the 'brb' 'lol' 'gr8' you get the jist... Some are to do with the technical aspects of the computer and others deal with personal communication.


Here is a little list of some abbreviations [the technical kind] you may have heard of or even use but not quiet sure of their meaning / use

• BIOS - This is the Basic Input Output System which controls the computer, telling it what operations to perform. These instructions are on a chip that connects to the motherboard.
  
• BYTE - A byte is a storage unit for data
• PC - This is the abbreviation for personal computer. It refers to computers that are IBM compatible
• ROM - This is Read Only Memory which is the instruction for the computer and can not be altered
• HTML - Hyper Text Markup Language formats information so it can be transported on the Internet
• ISP - The Internet Service Provider is the company which provides Internet service so you can connect your computer to the Internet
• URL - This is the Uniform Resource Locator which is a path to a certain file on the World Wide Web
• USB - The Universal Serial Bus is used for communications between certain devices. It can connect keyboards, cameras, printers, mice, flash drives + other devices. Its use has expanded from personal computers to PDAs, smartphones + video games + is used as a power cord to connect devices to a wall outlet to charge them
• RAM - This stands for Random Access Memory which is the space inside the computer that can be accessed at one time.  If you increase the amount of RAM, then you will increase the computer’s speed. This is because more of a particular program is able to be loaded at one time
• HTTP - Hypertext Transfer Protocol is a set of instructions for the software that controls the movement of files on the Internet.
• SEO - Search Engine Optimization the process of affecting the visibility of a website or a web page in a search engine's unpaid results
• KPI- Key Performance Indicator is a business metric used to evaluate factors that are crucial to the success of an organization
• RSS- Really Simple Syndication uses a family of standard web feed formats to publish frequently updated information: blog entries, news headlines, audio, video
• VGA - The Video Graphics Array is a system for displaying graphics. It was developed by IBM
• PDF - A file format for capturing + sending electronic documents in exactly the intended format
• FTP - This is a service called File Transport Protocol which moves a file between computers using the Internet.

Do you have other abbreviations you'd like to share?
Add them to the comments